HAN — Brand Identity
Circular Mark System · Modern Chinese
HAN
Modern Chinese
02 · Neon District
Crimson · Void · Heat
Hong Kong night-market electricity. The wave-contour mark — inspired by layered topography — glows in neon crimson on a near-void ground.
Colour
HAN
Modern Chinese
05 · Terracotta
Terracotta · Ember · Sand
Warm, earthy, grounded. The coin-medallion mark draws from Chinese heritage — four concave arcs cradling the 田 grid at its heart.
Colour
HAN
Modern Chinese
06 · Digital Signal
Mint · Void · Signal
RGB chromatic aberration on a grid substrate. The signal-bar mark is direct and digital — built for the screen-native generation.
Colour